Self+Tucker Architects

South Main Design Challenge Long Term

South Main Transformation and Heritage: The long-term concept plan is a response to the history and trends that are transforming South Main, all while respecting the rhythm and transparency of its historic storefronts. Our goal was to design a vibrant new venue that would respond to the South Main Historic Art District, its trolley line main artery, the art galleries, shops, restaurants and prominent tourist attractions, such as the Arcade Restaurant, Earnestine & Hazel’s and the National Civil Rights Museum. The vision for the site is to connect it with its larger context, such as the city’s plan for the development of Memphis Heritage Trail, the new Harahan bridge pedestrian/bicycle route, and the newly designated Blues Trail.