South Main Design Challenge Short Term
South Main Urban Art Projections: The short-term concept plan strategically transforms the site into a community asset through the use of Digital Urban Art projected onto the south wall of the adjacent building. These Projections, rendered by Memphis College of Arts and Local Artists, will use public space as a platform for creation and cultural exchange. The artwork can have site-specific thematic relations to the space, engaging and reflecting upon the unique architectural, historical, and interpersonal context of the South Main Area.